【Abstract】

The development and improvement of agricultural financial information service system is of great significance to the development of rural modernization, the improvement of rural comprehensive competitiveness and the construction of new socialist countryside. The construction of rural financial information service platform is directly related to the quality of rural financial information service, and directly affects the construction of new socialist countryside. In order to solve the problems of information collection, processing and integration of rural financial information service platform in China, the diversification, personalization, timeliness and accuracy of information demand are difficult to be met, and the organization and operation mode of the platform are not perfect. In this paper, based on the intelligent sensor, the whole digital transformation is realized through the reference of big data. Based on this, this paper establishes the research model of rural financial information service platform under the smart financial environment. From the current situation of the construction and application of rural financial information service platform in China, it studies the basic situation of the construction of rural financial information service platform in China from three aspects of functional scope, service mode and operation mode, and draws the improvement conclusion. The results show that the efficiency of rural financial information service is increased by 20% after using the improved method in this paper, which has certain use value.

【Keywords】

Smart Sensor, Smart Financial Environment, Financial Information Service Platform, Big Data Integration

【Authors】

Dai Wensheng, IMI Senior Research Fellow, School of Finance, Renmin University of China